CATEGORY

Excellent (A)

Good  (B)

Satisfactory (C)

Needs Improvement (D/F)

Use of Class Time.

Used time well during each class period. Always on task. Focused on getting the project done. Never distracted others.

Always on task. Used time well during each class period. Usually focused on getting the project done and never distracted others.

Usually on task. Used some of the time well during each class period was some focus on getting the project done but occasionally distracted others.

Rarely on task. Did not use class time to focus on the project and/or often distracted others.

Graphics -Clarity

Graphics are all in focus and the content easily viewed and identified from a distance.

Most graphics are in focus and the content easily viewed and identified from a distance.

Most graphics are in focus and the content is easily viewed and identified when close-up.

Many graphics are not clear or are too small.

Graphics – Relevance

All graphics are related to the topic and make it easier to understand.

All graphics are related to the topic and most make it easier to understand.

All graphics relate to the topic.

Graphics do not relate to the topic

Required Elements:

1. Propaganda device(s) are used purposefully 2. There is a graphic element to attract the eye 3. The rationale is clear and developed

 

The ads includes all required elements and more. The adwriter has gone above and beyond.

All required elements are included on the ads.

Most of the required elements are included on the ads.

Several required elements were missing.

Attractiveness

The ad is exceptionally attractive in terms of design, layout, and neatness.

The ad is mostly attractive in terms of design, layout and neatness.

The ad is acceptably attractive though they may be a bit messy or dull.

The ad is distractingly messy or very poorly designed -- not attractive.

Propaganda

The ad makes audience believe or want to do something differently.

The ad mostly convinces.

Some parts of the ad convince.

The ad does not convince.

Mechanics

 

Capitalization and punctuation are correct throughout the ad.

There is 1 error in capitalization or punctuation.

There are 2 errors in capitalization or punctuation.

There are 3 or  more errors in capitalization or punctuation.

Rationale

The rationale eloquently identifies the cause and the goal of the propaganda project. The rationale clearly explains the devices used. The rationale does an excellent job explaining why the author chose the devices and how they were applied.

The rationale identifies the cause and the goal of the propaganda project. The rationale clearly explains the devices used. The rationale does a good job explaining why the author chose the devices and how they were applied.

The rationale may not fully develop the need for the cause and the goal of the propaganda project. The rationale mostly explains the devices used. The rationale does a suitable job explaining why the author chose the devices and how they were applied.

The cause may not be addressed or well explained. The rationale does not address the devices used or it may not be clear. The rationale does not do a very good explaining why the author chose the devices and how they were applied.